How Raw Started?

The journey of raw dog food started as a passionate movement among a small group of dedicated pet owners and veterinarians who sought to return to the roots of what our canine companions were naturally designed to eat. In the early days, the concept was simple but profound: provide dogs with a diet that closely mimics what they would have hunted and scavenged in the wild. This meant raw, unprocessed meat, bones, and organs. It was a bold departure from the commercial kibble that had dominated the market for decades, promising a return to a more natural, healthier way of feeding our pets. At AlphaDiets, we are inspired by this pioneering spirit and committed to advancing this vision with the highest standards of quality and nutrition.

The mainstream breakthrough for raw dog food came through the relentless efforts of early advocates who not only believed in the benefits but also dared to challenge the status quo. Among these trailblazers was Dr. Ian Billinghurst, an Australian veterinarian whose seminal work, "Give Your Dog a Bone," published in the 1990s, laid the foundation for what would become known as the BARF (Biologically Appropriate Raw Food) diet. His research and advocacy opened the eyes of many pet owners to the potential health benefits of feeding raw. At AlphaDiets, we honor the legacy of Dr. Billinghurst and others like him, as their pioneering work fuels our mission to bring premium raw pet food to every household.

Today, the raw dog food movement is not just a trend but a revolution, driven by a growing community of informed and passionate pet owners who want the best for their dogs. At AlphaDiets, we stand at the forefront of this revolution, embodying the spirit of innovation and dedication that has brought raw feeding to the mainstream. We believe that every dog deserves a diet that reflects their natural instincts and biological needs. With our commitment to quality, transparency, and education, we are more than a pet food company—we are a movement, inspired by the past and driven to shape the future. Together, we can transform the lives of our pets, one raw meal at a time.